Lledo

Lledo was a British manufacturing company founded in 1982 by Matchbox co-founder Jack Odell, and Burt Russell,  and based in Enfield. The factory produced mainly die-cast scale model commercial vehicles, and also cars, from 1983 to 1999, when the company went into bankruptcy.

Models were later made in China. "Lledo" was a reversal of Odell's own surname, a mnemonic device from war days in the African desert so as not to forget his wireless call sign.

The above text uses material from the Wikipedia article "Lledo" and is licensed under the GNU Free Documentation License.